Building Effective Patient Engagement through Preventive Care and Care Management


We are back today with our perspective of how to build an effective patient engagement in 2021. Patient engagement space has seen lot of innovations and there are number of solutions that has been targeted to build applications for better patient engagement. While Digital health apps has a significant role to play, such solutions when acts as an enabler and combined with the human touch can create wonders in patient outcomes. Patient Engagement has been one of the high priority goals for providers and building a solution to engage patient better starts with understanding the current gaps in patient engagement that results in dissatisfaction. The gaps in patient engagement results in patients switching providers and go beyond the network of existing providers.

As per a report published by markets and markets

“The patient engagement solutions market is projected to reach USD 19.3 billion by 2025 from USD 11.9 billion in 2020, at a CAGR of 10.1%.

The growth of this market is driven by the implementation of government regulations and initiatives to promote patient-centric care, increasing demand for patient engagement solutions, and the increasing utilization of mobile health apps.”

Patient care about your needs when they get more trust on exchanging their data

While building or enhancing your Digital health apps we need to keep in mind some of the core “Pillars of Patient Engagement” -  

·       Patient Alerts – Let’s be intelligent and not overdo

·       Patient doctor’s touchpoints are essential component

·       Patient’s follow-ups and progress notes are tracked and easily accessible

·       Patients cure journey is celebrated

·       Sense of Community is created  

·       Patient is in control of their data

·       Patient is provided with right information on their care path

·       Patient is having a personalized experience towards overall wellness

Value Based Care certainly has better patient engagement rates

Couple of years back a report from Humana revealed that Value Based Care drives better preventive care and care management ensuring better patient engagement. The report also talked about yielding higher medication adherence and adherence to chronic disease management plans. More over with the entire focus on population health management programs, scheduling appointments for routine visits and following up on them is a great way to promote wellness and reducing reoccurrence of diseases.

Role of AI and Predictive strategies in patient engagement

It is apparent that with digitization of healthcare, AI and predictive strategies has a big role to play in patient engagement. For ex. imagine a situation a patient walks to a clinic with comorbidities and based on previous history of the health, provider gets an alert from a decision support system that lists the symptoms and suggests a treatment plan and predicts probability of hospitalization.

Based on the patient conditions alerts can be auto configured leveraging patient's List of problems, History of Medication, laboratory tests and results.

Patient Education – Key component for patient engagement

Patient education has been playing a significant role in improving patient engagement and finally patient outcomes. It has been long corelated in various studies that more the patients are educated and well informed, higher was the satisfaction rate of such patients post a surgical procedure. 

Solutions that are targeting patient education as an engagement strategy has higher success rates. One can easily build a cloud-based tool these days which can bring content together in a centralized location for distribution. Such content can be easily categorized based on therapeutic areas or based on diagnostic procedures and can be circulated to patients before the procedure is planned or performed.

Patients when participates in their decision making has a higher satisfaction rate then patients who just goes through a procedure.

Rise of Preventive Medicines towards health improvement

For an improved patient engagement, we need to leverage preventive care strategies. All stakeholders like providers, pharma and payers have a big integrated role to play in promoting and adopting preventive care then traditional reactive care.  

As Pharma companies are trying to bring lot of specialized and customized medicines for specific group of people to address non communicable diseases such as cancer, diabetes and heart disease.

Usage of preventive medicines will undoubtedly reduce the chance of hospitalization and will save cost. There is a scope to bring new business models where pharma companies and research organizations can participate with payers and providers to provide preventive care programs to patients at an affordable price. Today companies are using genome information and leveraging the data around patient’s lifestyle together to form genetic compositions that are leveraged for bringing medicines for preventing specific diseases or classify potential type of patients in that cluster. 

More news on Patient engagement strategies –

The article talks about patient care gaps and some of the strategies can help in closing the gaps

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3 ways to help bring back in-person family visits. The article highlights how post-acute care facilities can bring back visitors without undermining their safety strategies

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This article talks about how a California-based primary care practice Lifestyle Medical used remote patient monitoring for patient relationships going

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Abcam and MEDx extend precision medicine strategic partnership

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Canvas Medical raises $17M to rebuild health records for primary care

Canvas Medical, a startup looking to build electronic medical records and ancillary tools for primary care systems, raised $17 million in funding. 

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Welkin Health Launches the First Dedicated Care Management Platform for Healthcare Professionals

As virtual care delivery models are projected to increase substantially over the next two decades, Welkin Health, the San Francisco-based digital health platform, today announced the release of its new digital care management platform designed for preventive, chronic and follow-up care.

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If you have a similar story to share that highlights your implementation of patient engagement strategies and how you are leveraging digital health to transform patient experiences, please write to us at


Team HealthViva